Who Should Apply?
Pitch 2026 is open to founders, makers, and innovators living in the Republic of Ireland or Northern Ireland, across fashion, beauty and wellness, jewellery, lifestyle and food. You must have a developed product or service, and the ability to scale for the peak Christmas season.
Pitch 2025 Winner
Founded by beauty writer and entrepreneur Suzy Griffin Dunne, Hildun Beauty stood out for its exceptional product performance, strong commercial traction and clear founder vision. Built on the belief that luxury makeup should deliver professional-level results at a fair and accessible price point, Hildun represents a new era of results-driven, product-first beauty.
“Winning Pitch ’25 is an incredible honour and a defining moment for Hildun Beauty. Arnotts is an iconic Irish retailer, and to receive this level of support and belief from Brown Thomas Arnotts is deeply meaningful. From day one, Hildun has been about letting product excellence lead the conversation. Pitch ’25 has strengthened every aspect of the business, from strategy to scale, and I’m so excited to bring Hildun to customers in Arnotts as we enter our biggest year yet.” – Suzy Griffin Dunne, Founder
Assessment Criteria
Applications will be assessed based on:
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Originality, design quality, and execution
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Market ready by September 1st 2026
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Demonstrated direct-to-consumer sales success
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A clear, ambitious vision for brand growth
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Contribution to a more sustainable future for Arnotts customers
