PITCH '25
Who Should Apply?
Pitch ’25 is open to founders, makers, and innovators living in the Republic of Ireland or Northern Ireland, across fashion, beauty, jewellery, lifestyle, food, circular goods, or technology. You must have a developed product or service, and the ability to scale for the peak Christmas season.
Pitch 24 Winner - Wink with Mink Lashes
Founded by lash artist Shona Mahon, Wink with Mink brought a cruelty-free, reusable, and biodegradable lash system to market. The brand secured over 400 appointments at the Wink with Mink Lash Bar during the Arnotts Christmas Market and continues to trade successfully in Planet Beauty.
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“Pitch ’24 has been the highlight of my year—it transformed my business in ways I never imagined.” — Shona Mahon, Founder
Assessment Criteria
Applications will be assessed based on:
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Originality, design quality, and execution
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Contribution to a more sustainable future for Arnotts customers
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Demonstrated or potential direct-to-consumer sales success
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A clear, ambitious vision for brand growth
