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Meet The Judges

Vena Doyle

Head of Enterprise,

Brown Thomas Arnotts

Vena Doyle, Head of Enterprise at Brown Thomas Arnotts, drives the Enterprise and Innovation agenda across the business which includes a focus on ideation and execution of Pop-up’s across our physical stores along with working across the introduction and growth of Circular Business Models including Pre-loved and Rental offerings. Since joining the business almost 7 years ago, Vena has passionately delivered in roles that place the customer experience at the core. With over 12 years marketing experience, Vena understands how to communicate our brands and ideas to best serve our customers’ evolving needs. Having led Pitch since the campaign’s inception, Vena is committed to supporting and championing local talent to offer our customer’s an unrivalled experience.

Pippa Casey

Head of Digital,

Brown Thomas Arnotts

Pippa Casey is the Head of Digital at Brown Thomas Arnotts with the ambition of creating the best customer experience in our digital touchpoints. In her role Pippa is responsible for building the digital business and roadmap, including user experience across our websites and apps, acquisition marketing and digital creative. Pippa has 10+ years experience in digital specialist roles including Net-A-Porter and Mr Porter during their transformative years of growth. Pippa joined Brown Thomas Arnotts 5 years ago to drive digital experience and growth. 


Diana Geraghty

Head of Sustainability,

Brown Thomas Arnotts

Diana Geraghty is responsible for the delivery of Brown Thomas Arnotts’ ‘Positive Change’ Sustainability Programme with the ambition of driving progress within our business, as well as supporting our customers to lead more sustainable lifestyles. BTA’s Positive Change programme focuses on every area of our business, from carbon reduction strategies and working towards transparent, ethical supply chains, to commitments on the sustainability of the materials, products and brands that we buy and sell. Diana holds a MSc in Business Sustainability from UCD’s Smurfit Graduate Business School and has spent the last decade in key sustainability roles in the FMCG, food service, packaging and retail sectors in Ireland as well as the UK and the US.

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Edel Woods

Head of Home & Lifestyle,

Brown Thomas Arnotts

Edel Woods is the joint Head of Home & Lifestyle at Brown Thomas Arnotts, working across lifestyle gifting, home fragrance, kitchen and food to source the most exciting offering from around the world for our customers.

With over 20 years industry experience, Edel is passionate about product and delivering a compelling offering with a clear focus on bringing to life key trends that are happening within the homeware market along with contemporary ideas and must-have products.

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Hannah Saunders

Director & Founder, Hannah Saunders PR

Hannah Saunders has over 14 years’ experience in the Public Relations and Influencer Marketing industry. She has been at the forefront of some of the most talked about PR campaigns, working between Dublin, New York and London. Hannah displays great knowledge and passion for both repositioning and re-igniting longstanding, established brands as well as launching new brands and services from their foundations. Having founded Hannah Saunders PR at the age of 25, 8 years on the company has implemented PR strategies for over 100 ambitious brands. Hannah brings a wealth of experience, passion and drive for positioning ambitious and creative start-ups to the Pitch ‘23 judging panel.

Judges: Team
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