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Meet The Judges

Vena Doyle

Head of Enterprise,

Brown Thomas Arnotts

Vena Doyle, Head of Enterprise at Brown Thomas Arnotts, drives the Enterprise and Innovation agenda across the business. Vena manages in-store Pop-ups at BTA, from relationship and concept development all the way through to the Big Day (launch in trade). She is also responsible for the introduction and growth of our Circular Business Models including Pre-loved and Rental offerings. Since joining the business almost 7 years ago, Vena has excelled in roles that place customer experience at the core. With over 12 years of marketing experience, she understands how to communicate on behalf of our brands and deliver ideas to best serve our customers’ evolving needs. Having led Pitch since the campaign’s inception, Vena is committed to supporting and championing local talent to offer our customers  an unrivalled retail experience.

Pippa Casey

Head of Digital,

Brown Thomas Arnotts

Pippa Casey is the Head of Digital at Brown Thomas Arnotts, always striving to create the best customer experience at our digital touchpoints. In her role Pippa is responsible for building the digital business and roadmap, including user experience across our websites and apps, acquisition marketing and digital creative. Pippa has 10+ years experience working in digital specialist roles at top tier online retailers and thoroughly enjoyed the challenge of guiding Net-A-Porter and Mr Porter through their transformative years. Pippa joined Brown Thomas Arnotts 5 years ago to drive digital experience and growth. 


Diana Geraghty

Head of Sustainability,

Brown Thomas Arnotts

Diana Geraghty is responsible for the delivery of Brown Thomas Arnotts’ ‘Positive Change’ Sustainability Programme with the remit of driving progress within our business, as well as supporting our customers to lead more sustainable lifestyles. BTA’s Positive Change programme focuses on every area of our business, from carbon reduction strategies and working towards transparent, ethical supply chains, to commitments on the sustainability of the materials, products and brands that we buy and sell. Diana holds a MSc in Business Sustainability from UCD’s Smurfit Graduate Business School and has spent the last decade in key sustainability roles in the FMCG, food service, packaging and retail sectors in Ireland, the UK and the US.

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Edel Woods

Head of Home and Lifestyle,

Brown Thomas Arnotts

Edel Woods is joint Head of Home and Lifestyle at Brown Thomas Arnotts, working across lifestyle gifting, home fragrance, kitchen and food to source the most exciting offerings from around the world for our customers.

With over 20 years industry experience, Edel is passionate about product and about our Brown Thomas Arnotts customers' experience. She brings key trends and contemporary ideas to life with the best of must-have homeware products on the market.

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Hannah Saunders

Director & Founder, Hannah Saunders PR

Hannah Saunders has over 14 years’ experience in the Public Relations and Influencer Marketing industry. Working between Dublin, New York and London, she has been at the forefront of some of the most talked about PR campaigns of recent years. Hannah displays great knowledge of and passion for repositioning and re-igniting longstanding, established brands as well as launching new brands and services from inception.  Hannah founded Hannah Saunders PR at the age of 25; now 8 years on, the company has implemented PR strategies for over 100 brands. Hannah brings a wealth of experience, passion and drive for positioning ambitious, creative start-ups to the Pitch ‘23 judging panel.

Judges: Team
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