PITCH '25
PITCH '25
Now in its fifth year, Pitch is your opportunity to secure a trading space at the high-footfall 2025 Arnotts Christmas Market, and compete for a prize valued at €70,000 including a €10,000 business development fund, plus media, promotion and mentorship.
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Whether you’re scaling an established brand or launching something new, Pitch is designed to support ambitious entrepreneurs ready to grow in a competitive retail environment.
What is Pitch '25?
Pitch is a business accelerator initiative from Brown Thomas Arnotts, created to empower innovative start-ups and entrepreneurs based in Ireland or Northern Ireland, regardless of nationality.
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Following the success of Pitch ’24, we’re proud to return for a fifth year. Finalists will receive hands-on mentorship from industry leaders in brand development, retail strategy, and customer engagement. Each will earn a place at the 2025 Arnotts Christmas Market, with the overall winner awarded a prize package worth up to €70,000 including a €10,000 business development fund, financial advice and services from BKK Financial advisors, a major media campaign with the Business Post, Newstalk and PML Group and the potential for extended in-store and online placement.
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Whether you're a founder with years of experience or just beginning your journey, Pitch ’25 offers the tools and exposure to elevate your business.
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What you need to know
The Journey
Application
Open from 1st May - 25th May 2025
Shortlist
The shortlist of applicants will by contacted by 6th June 2025
Judging
Live pitches take place from 1st July - 3rd July 2025
Finalists
5 finalists will be selected to trade in store and online as part of Arnotts Christmas Market 2025
Masterclasses
Each of the finalists will receive specialised mentoring and development masterclasses from our team of experts
Go Live
The 5 finalists will begin trading from November as part of the Arnotts Christmas Market.
Ultimate Winner
The ultimate winner will be announced in January 2026, securing a €10,000 business development fund. They will continue to trade at Arnotts, instore and online.
