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What is Pitch '22?

Brown Thomas Arnotts is committed to playing a pivotal role in supporting our community and championing local talent.

Following the success of Pitch ’21 last year, we are proud to announce the return of the campaign for 2022. Once again, we invite Irish start-ups and entrepreneurs to pitch for a chance to be mentored by a team of experts in the world of retail and secure placement as part of the 2022 Arnotts Christmas Market and thereafter. Our ultimate Pitch ’22 winner will also secure a €10,000 business development fund.

Pitch ’22 is open to a range of businesses and entrepreneurs, whether you’ve been in business 10 years and are looking to take the next step or are a newly established company, just starting out on your journey.

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The Journey

What you need to know

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Applications for Pitch '22 are now closed - please keep an eye on Arnotts Social Channels or visit our FAQ page for more details on the next stages.


All applications will be reviewed and those who have made the shortlist will be contacted by 13th May.


The group of shortlisted applicants will pitch their business to our judging panel at the start of June.


Applicants will be contacted before 30th June to inform them on whether or not they have progressed to the next stage of the campaign.


Masterclasses will take place with the finalists throughout the months of August & September.

Go Live

Trading in-store and online will commence for our finalists in November as part of the Arnotts Christmas Edit.

Ultimate Winner

Our ultimate winner will be announced in January 2023 who will secure a €10,000 business development fund and will continue to trade at Arnotts.

Meet The Judges


Audrey Owens

Director of Enterprise, Brown Thomas Arnotts 


Rachel Morgans

Buying Director Home & Living, Brown Thomas Arnotts


Diana Geraghty

Head of Sustainability, Brown Thomas Arnotts

NO FEE 299 Arnotts Winner of Pitch 21.JPG

Peter Timlin & Richard Grimes

Co-founders - Pure Clothing

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